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The biggest shift in music production history
Published about 2 months agoΒ β’Β 4 min read
by plv music
Insights Of An Artist's Journey
Hi Reader ππ»
Welcome to another issue of Insights Of An Artist's Journey!
Every Tuesday, I send you resources and bits of insights that I find useful to help you speed up your music production journey π
Here are today's topics:
π The biggest shift in music production history
π Can we automate art for business?
π A fix for disappearing plugins on Ableton
πΉ A quick songwriting tip
π₯ How to record your DAW screen and audio
Let's jump in!
π The biggest shift in music production history
If there is one video you watch this week, make it this one β¬οΈ
It starts by saying that:
The top producers today, who started 10/15 years ago, would have a very hard time making it in 2024.
β
If you don't want to spend time watching it (although you should!), here is a quick summary β¬οΈ
β
He starts by sharing how the definition of what a 'music producer' is has completely changed.
"They used to just make music" he says.
But now 3 things have changed:
β
1 | Audience Discovery
Before, artists were booked depending on their music and their skills. Now, they get booked depending on their social media presence. β Before, the audience was discovering artists at venues or on the radio. Now, they discover artists on social media.
Before, a programmer would choose which music you would listen to. Now, the algorithm decides what you hear.
So you can't be a 'good producer' anymore, you need to be good at the social media as well. Having a great song isn't enough, unless there's great marketing behind it.
β
2 | You are a business
You are no longer a music producer, you are also a business.
Labels used to do 360 deals, which included marketing, PR, a manager etc...
But now they rarely do these anymore.
So it falls on the music producer to do it all by himself.
The marketing, the business, the PR, the networking, the deals, the social media...
Sadly, you need to be more than someone who just makes music.
β
3 | Anyone and everyone can be a music producer
Is it a good or a bad thing?
Well it's both!
On one hand, there is now too much information and too much competition.
Anyone can make good music with today's technology and resources, pitching the same labels and playlists as you.
But on the other hand, it has never been easier and more accessible to become a music producer.
β
So what can we do about this?
Change is inevitable.
First, you have to stay in love with the process.
Remember that why you started in the first place was for your love of music.
β
Now that being said, all we can do is to learn how to play the current game and adapt.
Join 4,000+ music creators receiving weekly actionable tips and tricks, in-depth music career and business advice, and high-quality resources from across the web, directly to your inbox!
by plv music Insights Of An Artist's Journey Hi Reader ππ» Welcome to another issue of Insights Of An Artist's Journey! Every Tuesday, I send you resources and bits of insights that I find useful to help you speed up your music production journey π Here are today's topics: π I'm starting a hard reset β¨ A word of advice if you want to pursue music full-time π¬ 21-Day Threads Challenge [Results] π¬ Video editing 101 for music producers πΆ "Firestone" remix Let's jump in! π I'm starting a hard reset...
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